The Wing—Signage, copywriting, web design, custom lettering, and illustration for The Wing, a modern women's social club and growing lifestyle brand with locations in 4 (soon to be 10) cities.
Member of Emily Oberman's Pentagram team tasked with creating a variety of signage for The Wing's SoHo location, where wayfinding had to feel surprising and custom, yet still cohesive enough to be on-brand for The Wing's audience. Graphics produced included a hand-lettered Perch Cafe sign, custom bathroom tiling, and a large neon No Man's Land sign——later used as the logo for No Man's Land Magazine——as well as the retro-style phone-booths, which we collaborated with the Wing team to name, style, and produce.
Our team also created a wide range of merch, from pill-boxes to shirts to pins, for The Wing's online and brick and mortar shops. This process included coming up with items, writing copy, sourcing producers, and executing designs.
Lastly, along with Kevin Green and Abby Muir of The Couch, we redesigned the Wing website, giving it a more contemporary and flexible feel to support the growing needs of the organization. To support this redesign, I also personally created a series of icons used on the website and in social media.
Designed at Pentagram under partner/creative director Emily Oberman with designers Christina Hogan and Joey Petrillo, and intern Konstantina Gavalas, in 2017.