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The Wing—Signage, copywriting, web design, custom lettering, and illustration for The Wing, a modern women's social club and growing lifestyle brand with locations in 4 (soon to be 10) cities.

Member of Emily Oberman's Pentagram team tasked with creating a variety of signage for The Wing's SoHo location, where wayfinding had to feel surprising and custom, yet still cohesive enough to be on-brand for The Wing's audience. Graphics produced included a hand-lettered Perch Cafe sign, custom bathroom tiling, and a large neon No Man's Land sign——later used as the logo for No Man's Land Magazine——as well as the retro-style phone-booths, which we collaborated with the Wing team to name, style, and produce.
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Our team also created a wide range of merch, from pill-boxes to shirts to pins, for The Wing's online and brick and mortar shops. This process included coming up with items, writing copy, sourcing producers, and executing designs.
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Lastly, along with Kevin Green and Abby Muir of The Couch, we redesigned the Wing website, giving it a more contemporary and flexible feel to support the growing needs of the organization. To support this redesign, I also personally created a series of icons used on the website and in social media.
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Designed at Pentagram under partner/creative director Emily Oberman with designers Christina Hogan and Joey Petrillo, and intern Konstantina Gavalas, in 2017.