Breadwinner is a new technology company that creates tools for detail-oriented bakers. Their first product is a smart sourdough jar that monitors your starter. I joined the team of mechanical and software engineers very early in the development process, and helped the founder guide the project from a single piece of (admittedly niche) technology into a fully fleshed out brand; this included naming, brand strategy, a full visual identity, art directing, and digital oversight for Breadwinner’s home on the web.