Twelve NYC—Art direction and creative concepting of brand and website photography for design and product production agency Twelve NYC.

TwelveNYC is a creative agency that makes bespoke merchandise and packaging for clients across tech, hospitality, fashion, and beauty. They are manufacturing experts, working across many materials and end products, and partner with clients throughout each step of a project—from ideation and design to delivery.

As a part of a larger rebranding effort, I was tasked with reimagining the imagery that would be used across Twelve’s brand, primarily on their website. Imagery needed to match the new, more colorful identity, as well as evoke creativity without boxing Twelve into any particular focus area. The resulting still life shoot utilized an eclectic mix of everyday objects and materials to evoke Twelve’s ability to make the ordinary extraordinary. Layered mirrors and florals contrast with vintage technology and jello, creating a world of unexpected magic and surprise.

Photographed by Stephanie Gonot, prop styled by Samantha Margherita, and produced by Riley Carithers. Web design and art direction assistance by Chelsea White and web development by David Gross.

Next Project