Inka—Full service creative direction for new lunchware brand Inka; including brand identity, packaging, art direction, prop styling, campaign graphics, digital oversight, copywriting, strategy and more.

Lunch is the most wasteful meal of the day in America, but despite the public’s focus on plastic straws, there’s little concern for the rest of the waste that makes up the 10 million tons of trash generated at lunchtime each year. Lifestyle brand Inka set out to fix this—by creating elevated products that make bringing food from home sustainable and chic.

The Inka brand identity takes inspiration from the 1970s, and a more old-fashioned relationship with tupperware; a belief that reusable containers can be fun (see: the patterned Pyrex and Tupperware parties of the 20th century), and that good things should last and be reused again and again. I worked with the founder across all touchpoints of the brand, big and small, from writing taglines to directing brand and campaign imagery.

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In addition to my independent design work on printed collateral and packaging, I also brought on and creative directed a digital team to create the Inka shopify site——web design by Abigail Muir and development by Robbie Sherrard.

Packaging illustrations are drawn by Clay Hickson and photography, for Inka and this case study, created with Ian Shiver.

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